On November 14, sports brand PUMA announced today that it has reached a long-term partnership with the Aston Martin Saudi Aramco Formula One racing team. This time joining hands with the Aston Martin Saudi Aramco F1 Team, PUMA will serve as the official technical equipment partner, focusing on the high-performance field and bringing high-performance technical equipment including casual wear and sportswear.
Based on this cooperation, PUMA will bring high-performance racing suits and footwear equipment focused on track performance to drivers and teams, helping the Aston Martin Saudi Aramco F1 Team compete on the track and present extraordinary performances that will amaze the world. .
While focusing on creating high-performance professional equipment, PUMA will also work with the Aston Martin Saudi Aramco F1 Team to transfer the charm of speed to street fashion, and jointly launch limited edition fashionable clothing and fan-exclusive equipment. The unique design that combines track elements and street trends brings unique fashion wear to racing fans and fashionistas.
PUMA’s exclusive cooperation series with the Aston Martin Saudi Aramco F1 Team will launch limited edition trendy equipment and special products for fans, combined with the global release of the 2025 F1 season, to bring an immersive experience to fans. At the same time, PUMA’s Cougar logo will also appear on the AMR25 racing car launched before the 2025 F1 season, accompanying the team on the global track.
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Editor: Guan Xuetao