On November 10, Avita's second model, the Avita 12, was officially launched. A total of 3 models of the new car were launched, with a price range of 300,800-400,800 yuan. Avita 12 is positioned as a mid-to-large pure electric sedan. Currently, there are not many competitors that can compete with it in the domestic market. In terms of model level, it also targets the "56E" camp of luxury brands and will become another new choice for users who buy medium and large sedans from luxury brands!
car model Selling price (10,000 yuan)
700 triple laser rear wheel drive luxury version 30.08
650 triple laser four-wheel drive performance version 34.08
650 triple laser four-wheel drive GT version 40.08
At the same time, the official launch of 1+1+1 is far ahead of the limited-time benefits, which can enjoy a deposit expansion of 10,000 yuan, a complimentary personalized option fund of 10,000 yuan, and a complimentary front row double zero-gravity seat worth 10,000 yuan. The new cars will be delivered in batches in early December.
Avita 12 adopts the family design language, and many design elements such as split headlights are in line with Avita 11. From the side, the new car adopts a dynamic fastback shape, which is officially called a hatchback design without rear side windows. In addition, the new car is also equipped with hidden door handles. What needs special attention is that the new car uses high-definition streaming media exterior rearview mirrors.
In terms of body size, the length, width and height of the new car are 5020*1999*1460mm, and the wheelbase is 3020mm. At the rear, the design of the new car is relatively simple, but it does not adopt the through-taillight design of the Avita 11 model. In addition, we saw that the new car is also equipped with a panoramic canopy. In terms of design style alone, Avita 12 further consolidates users’ complete understanding of the Avita brand’s design philosophy, and further elevates its own design rank among new car-making forces.
In terms of interior, Avita 12 adopts a simple design style, which is officially called the cloud-environment sensing cockpit, and provides three color schemes to choose from. The most eye-catching thing is the 4K panoramic widescreen that runs through the dashboard. Officials say the screen size reaches 35.4 inches. In addition, the new car is also equipped with high-tech configurations such as the world"s first dual zero-gravity seats in the front row of a coupe and high-definition streaming media interior rearview mirrors.
In addition, it is understood that the new car will be equipped with the HUAWEI ADS 2.0 high-end intelligent driving assistance system, which internally covers 90% of urban scene modes.
The positioning of medium and large sedans and the frameless door design give Avita 12 good prerequisites for creating a cabin atmosphere for users. Space comfort + cabin technology are the most obvious features that distinguish this car from the traditional "56E" luxury brand mid-to-large sedans. The resulting difference in model definition will also make it easier for the Avita 12 to attract younger people and become a mid-to-large luxury car more suitable for this era.
In terms of power, the Avita 12 four-wheel drive model is equipped with Huawei"s DriveONE dual-motor system, with the maximum power of the front and rear motors being 195kW and 230kW respectively; in addition, the new car also provides a single-motor model with a maximum motor power of 230kW. In terms of batteries, the new car is equipped with battery packs provided by CATL. Sportiness and leading intelligent driving experience have always been the dynamic advantages of Avita brand models, and you can also look forward to it in the Avita 12.
In addition, Avita will respond to market demand feedback and may launch MPV and other products. At the same time, according to official statements, its sales volume for Avita 12 is expected to be around 5,000 units per month. In terms of channel construction that consumers are concerned about, it will expand to 350 by the end of 2023 and complete the layout of 500 dealers in 2024.
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Editor: Liu Yan