It is reported that in January 2023, the BMW Group will once again participate in the North American Consumer Electronics Show (CES), demonstrating the group's strong digital innovation capabilities. Zipze, Chairman of the BMW Group, will share BMW’s future mobility vision with circular sustainability, electrification and digitalization as its core, and imagine a future travel mode that integrates reality and virtuality.
Currently, China has become an important driving force for global innovation. Adhering to the "Home in China" strategy, BMW continues to accelerate the development of digital innovation in China and is committed to creating a seamless digital experience for Chinese users. The BMW Group is cultivating world-class innovative talents for China through school-enterprise cooperation, helping China's young elites continue to lead innovation and development in the future. At the same time, the "Lighthouse Project" research on future transportation is carried out, using BMW's global vision and expertise to inject innovative digital inspiration into the future planning of Chinese cities.
In December this year, the 2022 BMW Tongji Day organized by BMW and Tongji University came as scheduled. The "BMW Tongji Day" event is one of the earliest school-enterprise activities launched in the automotive industry and the most popular among college students. It aims to inspire the innovative spirit of contemporary Chinese college students, establish a platform for co-creation with young people, and continuously contribute to the BMW brand. Bring innovative inspiration and youthful vitality, and promote academic circles to propose innovative inspiration and innovative ideas around future travel.
This Tongji Day focuses on digital innovation and launches the "Metaverse Innovation Challenge Camp" with the help of the Metaverse platform developed by BMW. In the selection of the "Challenge Camp", a total of 83 students showed their thinking on innovation through 10 sets of innovative works on the platform, focusing on the three tracks of in-car entertainment, product design and digital experience, and started to solve the current automotive design and Specific issues with feature development. After the selection, the students’ outstanding works will enter the Tongji-BMW Startup Garage for creative incubation. Since 2004, BMW has been cooperating with Tongji for nearly 20 years. In addition to establishing in-depth cooperation with engineering schools such as the School of Automotive Engineering, School of Transportation and Transportation, and School of Electrical Engineering, the breadth of cooperation has also been further expanded to include urban planning, design innovation and middle school. German talent training and other fields.
By cooperating with universities, BMW will introduce more innovative digital talents to BMW, create a more forward-looking and rich digital ecosystem for BMW in the future, and drive BMW's digital innovation in China. The BMW Group has long been committed to future urban transportation research and initiatives, using its rich experience in the travel field and digital innovation to promote the development of urban transportation.
In 2020, the BMW Group launched the "Lighthouse Project" for future transportation and selected four cities, Beijing, Munich, Los Angeles and Rotterdam, to carry out cooperation projects to output innovative digital inspiration for each city's future planning.
The capital Beijing is the only representative of global megacities in the BMW Group's "Lighthouse Project" study on future transportation. The BMW Group combines its experience and technology in urban transportation planning and electrificationCombining, under the guidance of the general principle of respecting urban history, juxtaposing new and old buildings, integrating different transportation modes and streetscapes, and making the urban travel system develop in a low-carbon, efficient, and intelligent direction. In terms of traffic management, BMW advocates digital traffic management methods, including the use of reservation mode in the travel field and the promotion of multiple modes to improve traffic flow (such as the BMW i Vision AMBY concept car that combines geofencing technology and can transform from a bicycle into a motorcycle). It also advocates improving road safety by introducing in-car messaging and improving road layout.
China is a leading market for digital development. While continuously expanding its cooperation with leading technology companies and universities, BMW has established the largest R&D system in China outside of Germany, with four major R&D centers in Beijing, Shanghai, Shenyang and Nanjing. Innovation base. Currently, BMW has more than 2,000 innovative talents in China, promoting the company's innovation strength in the fields of electrification and digitalization, continuing to create impetus for the growth of the BMW Group's digital business in China, further expanding the BMW Group's complete ecosystem in China, and creating a new environment for China. Provide customers with a premium luxury experience.
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